why-facebook-is-a-powerful-marketing-tool

It is beyond a doubt that Facebook continues to be the most effective social media platform to date. It is no longer just a platform where friends meet and greet each other, but it has become a place where businesses can market themselves. In this post we will look at 5 reasons why Facebook is a powerful marketing tool.

1 .Facebook has Over 2 billion Active Users

No matter where you are in the world, or what age group you are in, it is a guarantee that your potential customers will be on Facebook. According to Dream Grow, Facebook has over 2 billion active users. If you are a business owner and you are not using Facebook as a marketing tool, then you are missing out on a large audience of potential customers. This is the platform in which you can keep your customers informed, develop your brand identity and extend your reach.

2. Average Facebook Users Has 200 Friends

Can you imagine having at least 200 customers? This allows Facebook to have a very viral effect. With different individuals liking and sharing your content, it will allow you to develop brand identity and reach a lot more customers.

3. Facebook Has Real Profiles

This may not seem like a very important reason, but some social media platforms have fake accounts and that’s not good for a business that’s trying to reach real customers. With Facebook this is extremely important because you are able to see who your customers are, where they are, what are they interested in and what kind of content they like.

4. Facebook Helps You Measure Your Results

If you’re not already measuring how much site traffic your Facebook page generates, you should start now. Facebook insights tool allows you to track the results of your Facebook Ads and organic post. You can look at your engagement to see who is liking, commenting and sharing, people who’ve viewed your video or clicked on your links and photos.

5. Facebook ADS

Since Facebook has a large user base that spends a large amount of time, then it’s a good idea to use Facebook ADS to drive traffic. Facebook advertising gives you the ability to reach your exact audience. You have the option to narrow down your search by age, location, behavior and interest. What’s even more exciting is, you don’t have to pay a lot of money to advertise on Facebook. Just around $5 can help you to reach over a 1000 people. Isn’t that amazing?

Final Thoughts

If you want the most cost-effective marketing tool, then Facebook is just the right platform for you. Facebook is constantly improving user experience and adding more features for both advertisers and regular Facebook users. If you now understand why Facebook is a powerful marketing tool, then why not set up an account for your business if you don’t already have one and create your campaign.