When it comes on to SEO, it is the peak of a successful online business. In reality, because of the consistent change in Google’s algorithm, it takes a lot of continuous effort and dedication to get your website to rank on the first page much less to rank # 1 in the search results. If you find yourself on the second page of the search results, then there is a high chance that you’ll miss out on a large amount of potential traffic. There are many ways you can increase your chances of ranking higher in search results. In this post we will look at 10 ways to improve your SEO ranking.
1. High Quality Content
It’s a good practice to update your content regularly, otherwise you will find that your ranking will end up pretty low. If you want to drive more traffic to your website and to maintain a good SEO ranking, then you need to give your visitors a reason why they need to visit your site on a regular bases. With this in mind, you have to produce content of high quality and it needs to be recent, not to mention relevant to your visitors.
2. Improve On Dwell Time
You are probably asking yourself right now, what is dwell time? Well, dwell time is is how long a user spends on a given page before returning to the SERPS (Search Engine Results Pages). Is dwell time a factor where it has to do with SEO ranking? In my opinion it does. If visitors are quickly bouncing from one page to the next without staying for any period of time, this will indicate to Google that your visitors are not really interested in that page. Try to create fresh and informative content for your visitors to keep them engaged, that way your visitors will stay on your website a lot longer.
3. Improve Page Loading Speed
Make sure you always monitor the speed of your website for both desktop and mobile. You can always use a tool like PageSpeed Insights or GTmetrix, to help test how long your website takes to load on all devices. On another note, Google and Bing both include page speed in their ranking algorithm. If your pages takes too long to load, visitors will leave and this will surely affect your dwell time and subsequently affect your SEO ranking.
4. Effective Keyword Research
It is always important to find the right keywords to improve your SEO ranking on your website. This is a good way to drive more traffic to your site and to help customers understand you better. By doing this you should use long tail keywords, make sure you focus on more than one keyword and make sure that your keywords are relevant. You can always use the Google Keyword Planner Tool to help you to find out about those keywords and how much search volume they generate.
5. Having a secure Website
While having HTTPS on your website isn’t a deciding factor of whether or not your page will get indexed by search engines, it is still a light weight ranking factor according to Google. So in order for a better ranking in Google search engine, HTTPS is a great thing to have for users.
6. Valuable Inbound Links
So, what are inbound links? Inbound links are also known as backlinks and are links that you receive from another website. Why is this important? The more inbound links you have on your website, the more search engines like Google will believe you are providing valuable content.
However, it is not just about the number of links you have on your website. Inbound links have to do with the quality links you have rather than the quantity of links. Inbound links help to generate more traffic by improving your ranking of SERPs. Another way inbound links help to drive more traffic, is through referral advantage. This means, backlinks help to increase the number of clicks to your website. Furthermore, inbound links help to boost your SEO strategy by building brand awareness. Search engines will treat quality backlinks as a sign of approval and that your content is credible and relevant.
7. Optimize Your Images
It’s so irritating when you are waiting on a website to load, especially for visitors. This is not just annoying but you could also lose potential customers because of this. Images are very valuable to websites because they explain a lot more than words can. You will need to ensure that your images are optimized properly in order to improve your SEO ranking.
You can resize or compress your images in order to optimize them. Optimized images help to improve your website performance. Use appropriate file names and ensure that you provide alt text for all your images. This is very important for Google and Bing robots.
8. Fix Broken Links
It is good SEO practice to make sure that your website is friendly for search engine bots. It is so easy for search engines to crawl and index your website and for better page views, when all your links are valid. When you have broken links, it makes it harder for these bots to index your site.
The impact of broken links can be very bad for your business. Broken links will increase bounce rates, decrease session duration, and drop conversions, which is reflected in search rankings. Broken links can be caused by a number of reasons, such as internal pages being moved, errors in URL creation or third party websites that no longer exist.
These links can easily be fixed by the following:
- Update all links leading to a moved internal page
- Make correction to links that have typos
- Use a web-based SEO audit tool such as Ahrefs and SEMrush
- Use a WordPress plugin. Though I strongly don’t recommend using a WordPress plugin to check for broken links, simply because it tends to affect your site’s performance. If you must use a plugin then you can use Broken Link Checker Plugin.
9. Set Up Google My Business
Local SEO is important for any company, especially those companies that are brick-and-mortar businesses, and it’s a good means of advertising your business. That’s why Google My Business is a great way of staying ahead of the competition. This can provide you with a greater advantage over your competitors who are not utilizing this powerful resource. Of course you will need to create a Google My Business profile to get started, but it’s worth the time.
10. Optimize Your Website for Mobile Devices
Today mobile users have grown tremendously. In fact, more than 50% of users that browse the internet are mobile users. When your website is not optimized for mobile users, potential customers will be turned off and that will be detrimental for the growth of your business.
For any web design, it is crucial that users are able to access it from any device, especially mobile users. This brings me to the point of having a responsive design. Undoubtedly, it is the most effective way of ensuring your website looks great for all users.
Search Engine Optimization is here to stay and every website needs to get with it. If you are not driving the results you need from these tactics listed above, you may need to take some time to look back at your strategies. I hope this article on 10 ways to improve your SEO ranking, will really help to improve your rankings on Google. You can also take a look at our article on 5 SEO Checklist.